SWEENEY

For Sweeney, we produced a "Cook with Chef" film featuring Malaika Arora, built around her personal brand to bring warmth and visibility to the space. Concept, direction, shoot, and edit were handled entirely in-house by the Yume team.

The film reached 1M+ views, 1.1K+ shares, 32K+ likes, and 372 comments, proof that a considered approach, not a promotional one, is what people respond to.